Burger Singh: The 'Desi' Burger
The Wayback Machine - https://web.archive.org/web/20170721063133/http://discoverfoodtech.com:80/burger-singh-indianised-burger/amp/ Discover Food Tech X0SHARESShareTweetShare this on WhatsApp
Seeking for some lip smacking burgers but don’t know where to find the best burger in town, well here comes BURGER SINGH, a desi twist to a videshi snack. Redefining the burgers in India, Gurgaon-based fast food chain Burger Singh runs under company name ‘Tipping Mr Pink Pvt Ltd’, born in November 2014, when the winter was coming. Founded by three Urban Indian men, they serve cost effective, big burger with Indian spices & flavours. Let’s scrutinise the story of Burger Singh.
Birth of Burger Singh:
@www.imgrum.net" width="357" height="357" srcset="https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/www.imgrum.netopti-300x300.jpg 300w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/www.imgrum.netopti-150x150.jpg 150w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/www.imgrum.netopti.jpg 500w" sizes="(min-width: 357px) 357px, 100vw">
Burger Singh Outlet Source—->@www.imgrum.net
How did the desi burger come into existence?
Back in the London when Kabirjeet was pursuing his MBA in London, he used to work at a burger joint to make ends meet. Having access to the kitchen, he started experimenting burgers with Indian spices and flavours. Before long ‘Indianised‘ Burger became popular with Indian students around the neighbourhood.
To testify his innovative invention, he looked at trends and patterns of Indian fast food market after returning India in 2011. Soon realising the craze for burgers he along with his two friends, Nitin Rana and Rahul Seth started their delicious venture.
We wanted to have fun with this… We began testing these burgers on ourselves, our friends and lucky, random strangers over a year ago and and worked extremely hard to finally get to this place…” said Burger Singh.
Burger Singh’s Souls:
Three childhood friends came along to create a bouquet of divine burgers. With the growth of Burger Singh, the family tree expanded. But the heart cannot be replaced. The life of Burger Singh comprises of:
Kabirjeet Singh, Founder:
His father told him that if he didn’t stop chasing tail and get a master’s degree he would end up flipping burgers for a living. Guess this is what destiny wanted, him to be a burger flipper( but a rich one) Before Burger Singh, Kabir worked with The Pint Room as a General Manager and headed their country wide expansion.
Nitin Rana, Co-founder:
Childhood friend of Kabir, he has a tons of experience in the QSR(Quick Service Restaurant) industry and has worked with brands like Pizza Hut, KFC and TGIF over the past 10 years or so.
Venom Singh – Head of PR:
Burger Singh is the first startup to have a dog in their PR team. Venom was born in New Delhi on the 3rd of October, 2004. Venom is the first dog in the country to hold a paid position in the QSR industry. When she is not terrorizing rodents, she is in charge of PR. She loves jazz music & is classy as balls!
Burger Singh, the only King!
@tickereatstheworld.wordpress.com" width="251" height="251" srcset="https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/bs__1474879071_14.139.249.82-300x300.jpg 300w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/bs__1474879071_14.139.249.82-150x150.jpg 150w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/bs__1474879071_14.139.249.82.jpg 500w" sizes="(min-width: 251px) 251px, 100vw">
Burger Singh Source—-> @tickereatstheworld.wordpress.com
You may mistake it with ‘Burger King’, an American fast food giant. Let me tell you, Burger Singh may rhyme with it but it has it’s own idiosyncrasies.
Our names may sound similar but we have a very distinct logo. We have a distinguished identity,” said Singh
A burger wearing a turban can you imagine?
With the most whacky name, this burger joint is giving run for other food outlets’ money.
MNC’s are pushing American burgers down our throats and no Indian guy was challenging the Americans, that’s when Burger Singh made their hero entry.
Why eat with the videshi king when you can eat Burgers of Burger Singh.
Burger Singh is a Punjabi reply to their American counterpart introducing ‘Indianised Burgers’ at a decent price.
Quirky Menu:
Their menu is full of quirkiness. From the names on the menu to the taste to the tastebuds, these burgers won’t disappoint you.
Filled with copious amount of liquid cheese, they have biggest, juiciest, cheesiest most flavorful burgers.Burger Singh underlines taste of Indian Spices, which when used wisely can create wonders on the platter.
Boasting the Indian tadka with a menu full of spicy and innovative fare, they have got different ‘other good stuff’ including scarlet wings, dilli 6 fries.
Jatt Putt Chicken Burger, United States of Punjab Chicken Burger, Keema Pav Burger and the yummy showstopper (with cheese oozing out) has got to be the Juicy Lucy Kaur Burger!
The White Guy burger comprises a chicken patty, caramelized onions, desiccated gherkin pickles and cheese along with a “white guy” sauce, essentially spiked mayonnaise. The tender patty is spiced with Indian masalas, making for flavor filled mouthfuls.
The Bihari Burger consists of an equally strong flavored mutton patty, almost reminiscent of a curry, topped with cheese, onions and a Bihari sauce, which is basically a hot sauce tempered with red chillies. Speaking of chillies.
Don’t worry if you are a vegetarian, they have various options for you you too: Potato crunch, Kala Channa, Nani’s Rajma, Tibetan van Paneer and Falafel.
Their packaging is impressive indeed. The yellow boxes they serve in are a piece of arts. Creative too, these boxes provide proper hygiene.
Delivery:
@ missfoodiediaries.blogspot.com" width="348" height="261" srcset="https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/missfoodiediaries.blogspot.com_hsdjksah-300x225.jpg 300w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/missfoodiediaries.blogspot.com_hsdjksah-360x270.jpg 360w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/missfoodiediaries.blogspot.com_hsdjksah-100x75.jpg 100w, https://web.archive.org/web/20170721063133im_/http://discoverfoodtech.com/wp-content/uploads/2016/09/missfoodiediaries.blogspot.com_hsdjksah.jpg 500w" sizes="(min-width: 348px) 348px, 100vw">
Late Night Delivery Source—-> @
missfoodiediaries.blogspot.com
Primary for take way and online deliveries,this QSR is mainly for late party roisterers.
If you are hungry after midnight, then Burger Singh is your call.
Working on smaller outlets with multiple location, Burger Singh is focusing on deliveries and take away customers.
Online ordering ensures minimum error in placing and delivering orders. We aim to enhance the technology so that automated text message goes to the customer with the tracking information. They will be able to get live update of the food being dispatched. The aim is to Uberize the delivery and thus enhance the customer experience,” said Kabir Jeet Singh, co-founder of the company.
Funding:
Burger Singh has received a funding of USD 800,000 from investors like Beercafe, addition to USD 200,000 funding raised months back from these investors i.e. total amount USD 1 million this year. This money would be utilized for geographical expansion beyond Gurgaon.
Burger Singh is also eyeing to raise $5 million in series at later stage.
“We will use the funds to expand our retail presence. We currently have eight stores and by September next year, we should have 26 stores that will be a mix of company-owned and franchise-owned, company-operated models,” Burger Singh CEO KabirJeet Singh told .Recognizing their potential, investors have supported them repeatedly both financially and strategically.
Currently conquering the Delhi, NCR Burger Singh have 8 outlets (Dwarka, Greater Kailash, SDA, CP, Suncity Business Tower, Sohna Road, Golf Course Road) and soon would be multiplying them. Focusing on the marketing tactics, they are highly promoting their campaign via Facebook and other social media. Using new trends like ‘Game of Thrones’ and introducing pun, they are promoting among people. These juicy burgers even have their own song- Burger Singh Jingle
So what are you waiting for? Grab a bite staying at your home and Punjabify your tasebuds!
Source:Burger Singh
Share this on WhatsApp0SHARESShareTweet
Related posts:
Experience 7th heaven with 7th Sin Food Truck : Asia’s first all women food truckSmall Idea Behind A Great Change-Chai Point Story!Ever Wondered Animal Free Milk? Here is what you should check out!Blue Tokai Coffee Roasters : Connoisseur of CoffeeKurkure Production Process » « Drink It And Eat It-Edible Coffee Cup From KFC
-
Related Post
- Indian Startups Using Leftover Food To Feed The Needy OnesINDIANS waste as much food as the whole of United Kingdom consumes – a statistic…
- Complete Guide For Importing Food Products To IndiaImporting food products to India requires a number of licenses and documents which are approved…
- Grow these pencils into a plant – Jalebi Eco-Friendly,An Indian InnovationWho would have thought that one would be able to plant their stub pencils and…
Discover Food Tech
All Rights Reserved
Top | View Non-AMP Version