ONLINE FOOD DELIVERY : GETMYMEAL.COM
September 24, 2016Ram PrasadStartup, Success Stories0
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Ever thought of getting all the cuisines at one place and that too getting delivered to your doorstep by a prosperous online food delivery company.
Yes, It is getmymeal.com. It is an online food delivery company which delivers food to the individual officers and corporates.It has started in near 2012 and now morphed into an 80 lakh catering entity for corporate parties.
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How It All Started :
The founders of getmymeal.com (online food delivery) are Poonam Kanwal from Mumbai and Tenzin Thargay.At first, Poonam was working in top companies like Colgate,Ogilvy ,Mather and Parle agro with Marketing and Branding division.Thargay was a graduate from IIM-Ahmedabad. After that Thargay was working as an Investment Banker and then he joined Rediff where Kanwal’s husband was his senior.Generally, in metropolitan cities due to busy life the officers depend on the food that is provided in their canteens.But most of the time they don’t like those foods.So in an interview 45years old Kanwal said,”Everyday people in offices had to settle for canteen food whether they like it or not.We decided to make it possible for them to order different kinds of meals at an affordable price.”
Their plan was to provide the people in offices with different kinds of meals such as Thai,Indian,french just in 120Rs. per plate.So they partnered with some institutional kitchen and decided to sell them online(online food delivery).By November they had registered their company as YUMMY EXPRESS PRIVATE LIMITED.It took about eight months to get the project off the ground.In February 2011,Thargay left his job and gave his full time to the company he has initiated.According to him “The venture needed a lot more attention ,so it was only right that I quit.” So they invested 50 lakhs from their savings .And in July the company finally opened its website.At first, they focused on individuals and in the first seven months they served nearly 17000 customers.They got an instant success.
Though the was smooth ,the model had some flaws.The margins were too tight,the logistics were too high and there was a danger of a stagnating client base.For promotion, they were dependent upon Google and Adwords.Then in January 2012,Vivek Jha joined them in that company.he is a Pardue University graduate student,and worked with a number of start-ups in the US.
Getmymeal.com included organizing parties ,conferences ,meetings etc.The menu was elaborate and includes the dishes from all around the world,having price 400 to 700 per plate.While the client sized averaged 40 to 50 it went up to 2000.For this, it tied up with 8 kitchens.For 2012-2013,the 40 employee firm clocked a turnover of about 80 lakhs.In early this year it opened a quick-service restaurant ,their first outlet at Powai,Mumbai,in march.According to Thargay,”Having served so many people,we are confident of stepping into the quick-service restaurant model.”
The recent menu includes Pastas,Sandwiches,and various ready to eat products.The firm plans to open 13 to 14 more outlets at the end of this Fiscal year.
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